Custom CRM & Internal Tools
Most businesses don't need custom software. The ones that do usually know it already — because there's a spreadsheet three people are afraid to touch, or a platform they pay for monthly that answers every question except the two that actually matter.
Internal tools from £12,000 · Custom CRM from £18,000 · Fixed-price discovery from £2,500
When custom is the right answer
We'll talk you out of this if we should. Off-the-shelf software is cheaper, faster and someone else maintains it. Custom software earns its cost in a narrow set of situations, and these are the ones we see.
Your process is genuinely the product
You do something the way you do it because that's your advantage, and every platform you've tried wants you to work the way it works. Configuring your way around that is a running cost that never ends and never quite fits.
The spreadsheet has become infrastructure
It started as a tracker. Now it runs scheduling, or pricing, or stock, and one person understands the formulas. No audit trail, no permissions, no backup worth the name — and everyone knows it's a single point of failure nobody has time to fix.
Your data is in six places and agrees with itself in none
Sales in one system, delivery in another, finance in a third, and a fortnightly ritual where somebody reconciles them by hand. The cost isn't the licences. It's the days, and the decisions made on numbers nobody quite trusts.
Per-seat pricing has stopped making sense
At a certain headcount, an annual subscription for software you use a fraction of starts to look like a rounding error against a build you'd own outright. It's arithmetic worth doing.
What we build
Four things, priced openly. Most projects are one of the first two.
Custom CRM — from £18,000
Where your sales or client process doesn't fit Salesforce, HubSpot or Pipedrive without contorting it. Pipeline, contacts, quoting, renewals, permissions and reporting, built around how your business actually operates.
Internal tools & dashboards — from £12,000
The operational software that runs the middle of a business: scheduling, inventory, job tracking, approvals, resource planning. Usually replacing a spreadsheet, a legacy database, or a manual process somebody does every Monday.
Data & reporting platforms — from £12,000
Every system you run pulled into one place, reconciled and current. The value isn't the charts — it's that everyone in the room is finally arguing about the decision rather than whose figures are right.
Systems integration — from £6,000
Making things that should talk to each other talk to each other. ERP, e-commerce, 3PL and warehouse, accounting, payment providers, PIM. Often the highest-return work we do, because it removes labour that recurs every week.
Built to talk to everything else
Most of what we build sits between systems that were never designed to speak — the store, the ERP, the PIM, the accounts package, the spreadsheet that became infrastructure. That integration work is the point of the project, not a phase at the end of it. We build against documented APIs where they exist, and we’re honest about the cost where they don’t.
We start with a specification, not a proposal
Custom software projects fail at the scoping stage, not the coding stage. An agency that quotes a fixed price from a one-hour conversation is either padding heavily or heading for a difficult conversation in month three. Neither is good for you. So we sell discovery as its own fixed-price piece of work. Two to three weeks. We sit with the people who'll actually use the system, map the process as it really runs rather than as the org chart says it does, and produce: The process mapped end to end, including the workarounds nobody mentions in meetings. Functional requirements, prioritised into must-have, should-have and later. Technical architecture, integration points and data model. Wireframes for the core screens. A phased build plan with costs against each phase. An honest assessment of whether off-the-shelf software would do this instead — and which products to look at if so.
How we build
Discovery and specification
Two to three weeks, fixed price, and you own the output outright.
Phase one, deliberately small
The narrowest version that's genuinely useful in daily work. Live in weeks, not quarters.
Real usage, then iterate
What people actually do with software is never quite what they said they would. Phase two is shaped by that, not by the original wishlist.
Build out the rest, in priority order
Highest-value first, so value arrives before the project ends.
Handover and documentation
Written for whoever inherits it. You own the code and the repository, without conditions.
What you own at the end
You own the code, the repository and the infrastructure, without conditions. We build on mainstream, well-supported technologies with large developer pools — because the most expensive software is software only one agency in the world can maintain.
- ✓ Your process is genuinely your advantage and every platform wants you to work its way
- ✓ A spreadsheet has quietly become infrastructure, and one person understands the formulas
- ✓ Your data lives in six places and agrees with itself in none
- ✓ Per-seat pricing has stopped making sense at your headcount
Good fit if
- ? An off-the-shelf product would do this — we'll tell you which one
- ? A no-code platform would cover it, and you're not yet past complex logic, real data volume or an unsupported integration
Worth a conversation first if
Start with a conversation
Tell us what the process is and where it's breaking. If custom software is the wrong answer we'll say so, and point you at what isn't.